8 Effective Marketing Channels in 2021 (And How We Use Them)
Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ an omnichannel marketing strategy. That means all of the marketing channels you can think of must work together to create a seamless experience. In this article, I’m going to walk you through eight effective marketing channels that helped us grow into an eight-figure ARR company. We’ll cover: Organic search refers to the non-paid search results from a search engine. This marketing channel generates visitors whenever someone clicks a link on a search engine result page (SERP) pointing to a site. The practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results is called search engine optimization (SEO) . Works best when: There is search demand for topics related to your bus...