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Everyone wants to rank higher on Google. But in 2022, it’s arguably more challenging than ever before. But that doesn’t mean it’s impossible, as you can see from the fact that our blog ranks on the first page for over 11,600 keywords: Today, I want to share a few simple SEO tips that helped us get there. Here are the tips: Stop focusing on things that don’t matter Keep search intent top of mind, always Craft compelling title tags Refresh declining content Boost important pages with internal links Improve page experience signals Double-dip on mixed intent keywords Include FAQ sections Include expert quotes Optimize for low-hanging featured snippets Upgrade image backlinks Fix dead pages with backlinks Run an annual content audit Build more backlinks 1. Stop focusing on things that don’t matter Here’s the reality in 2022: Half of the stuff you read online about SEO is nonsense. This is hardly surprising given the increasingly noisy world we live in, but it does mean that it’s easy to en

Marketing analytics is the measurement and analysis of marketing data to seek patterns and insights that can improve marketing performance. If you’re doing digital marketing, you’re swimming in a vast pool of actionable data. But if you’re not using tools and techniques to discover, analyze, and interpret this data, then you’re swimming with your eyes closed. To help you learn what marketing analytics can do, we’ll cover the following: Why marketing analytics is important First, marketing analytics can answer questions vital to any business, no matter the size. Here are a few common questions: How are our campaigns performing? Are we spending money on the right marketing channels ? How do we compare to our competitors? Knowing those things is great, but it gets even better. Measuring marketing performance opens the door to improving it. For instance, if you notice your PPC campaigns  on Facebook are starting to bring less traffic, you can do something about it. You can try improving t