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As of January 2018, 85% of U.S. internet users watch online video . As time goes by, more and more of your users will expect your website to provide streaming video alongside text content. You can host your video on sites like YouTube and Vimeo, but you’ll be at their mercy. They’ll show ads alongside your videos that could be from your competitors, you have no control over the other “related” videos they show besides yours, and they could take your video down with no warning. Plus, you can’t have an actual video streaming business without your own servers dedicated to streaming video. Running your own video streaming server gives you complete control over your content so your visitors will experience it the way you want. Let’s look at how to set up your own streaming server. What You Need for a Streaming Server A streaming server delivers video content to your site’s visitors by sending a continuous “stream” of information. This is...

Marketing job boards are aplenty, but which ones are worth your time?  To answer this question, we asked Twitter  for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them. Here’s what made the cut in our round-up of the best marketing job boards to hire or be hired: Hey Marketers DGMG Jobs Remotive Dynamite Jobs AngelList We Work Remotely ( WWR ) Jobspresso Demand Curve Remoters Problogger Who it’s for: Remote marketers Website: https://heymarketers.com/ Cost per job listing: $99 for 30 days Hey Marketers focuses exclusively on permanent remote marketing roles—and we can vouch for its reliance, given we’ve listed jobs here  ourselves. On the last count, we estimated there to be over 1,300 open jobs on the platform. Within the marketing category, you’ll find roles spanning digital marketing, content strategy, campaigns management, as well as copywri...

What is one tip for making your website look more professional?  To help business owners build a polished website, we asked web designers and business leaders this question for their best insights. From optimizing for mobile users to utilizing color theory in design, there are several ways that may help you create a well-executed website for your business.  Here are 12 design tips to help you make your website look professional: Take High-Quality Photos Create Cross-Platform Consistency  Optimize and Compress Images Use a Customized Font Curate Copy and Publications Optimize for Mobile Users Invest in a Custom Domain Go for Simplicity in Design Show off Customer Reviews Keep Consistent with Image and Icons Secure Your Website with SSL Ultize Color Theory in Design Take High-Quality Photos As a veneer stone system design company, we prioritize using high-quality images on our website that showcase our products. With their unmatched aesthetics, our Be.On Stone manufactured ...

Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often separate by design.  This leads to a common paradox—marketing can hit its goals by bringing in a high volume of leads, but sales can’t hit its goals because those same leads are poorly qualified. Account-based marketing ( ABM ) aims to fix that by tightly aligning all marketing and sales operations and working towards shared goals. In this guide, you’ll learn: What is account-based marketing ( ABM )? Account-based marketing ( ABM ) is a type of B2B marketing that focuses on aligning marketing and sales to reach specific target accounts. ABM considers target accounts as markets-of-one and emphasizes the quality of accounts over the number of leads. The crucial thing to understand about ABM is that it isn’t a specific marketing tactic or tool. It’s how fa...

SEO metrics are indicators that help you understand whether your SEO is working. Some are essential, many are useful, and others are just vanity metrics that won’t help you make better decisions. But how do you know which are which? You’ll find the answers here. We’ll go through the following 10 SEO metrics worth tracking: Organic traffic Keyword rankings Search visibility Traffic value Organic traffic conversions Referring domains Indexed pages Index coverage errors Core Web Vitals Website health Followed by these four metrics that are popular but actually don’t matter: Bounce rate Exit rate Avg. session duration Pages per visit or session In the end, you’ll understand what really reflects your SEO efforts and how. 10 SEO metrics worth tracking If you ask SEOs what data they look at the most, it’s likely organic traffic. Duh, that’s a no-brainer. However, it’s not an indicator of SEO success without more context in most ca...