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Startups experience a never-ending stream of problems and challenges. Survival in such a scenario is an art of choosing between what to focus on, put on hold, or simply ignore. But that is never easy: differences in opinions, time and money running out, and the false notion that a truly great business idea should sky-rocket immediately are common issues that startups will face. Product-market fit is a concept that aims to solve various startup problems by aspiring to be “the only thing that matters.” Focusing on this concept should put any startup on the right track, no matter the circumstances.  In this article, we’re going to take a closer look at this widely discussed concept. Here’s what we’ll address: What is product-market fit? Product-market fit (PMF) is when a business has confirmed signals that its product can satisfy an existing demand in a market with high potential.  The usual sign of achieving PMF is when people are willing to b...

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Just can’t get your content marketing program to work? Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales:  Know who you’re creating content for Target topics with search traffic potential Tackle competitors’ best-performing topics Prioritize topics using ‘business potential’ Match the 3 Cs of search intent Create a content calendar Promote your content Design shareable images Repurpose your content Add ‘link triggers’ Update your content Do blogger outreach Be opinionated Shine new light on industry with other lenses Don’t obsess over word count Manage a portfolio of content Create content hubs 1. Know who you’re creating content for A conversion rate optimization (CRO) agency writes about CRO and attracts other CRO professionals. But CRO professionals don’t need CRO services. So the agency’s blog attracts no useful l...